• Rio
  • Pork Chop
  • Oscar
  • Riley
  • Skyler
  • Higgins
  • Madison
  • Sundance, Russ & Cisco
  • Riley
  • Kendall & Raven
  • Gemma
  • Casey & Brittany
Me with my muse, Bailey!

About Allison Shamrell Photography:

Thanks for visiting my blog! My name is Allison, and I work in San Diego, CA, capturing the personalities of dogs and cats of all sizes & temperaments. I do photo sessions on location and in-studio, and my photography style is natural, playful & soulful.

Here on my blog, I tell the stories of recent sessions and events. You might even find an insight or two into the behind-the-scenes side of my business! You can see my portfolio & session info on my main website, via the link above.

Call: 619-357-6624 //  Email: Allison@AllisonShamrell.com //  Visit: 11828 Rancho Bernardo Road, Suite 204, San Diego, CA 92128

Officially Voted the Best Pet Photographer in San Diego, 2014-2026.

Why I Sell Digital Photos.

February 16th, 2012

floppy disc digital photos importance of physical prints

Let me begin this post (which I’ve been thinking about for a very long time) by illustrating a very popular point of view among photographers. Remember these? Floppy discs? I barely can; I think I last used them in the second grade. Didn’t they only hold about 2 MB of data? They were one of the very first forms of portable digital storage, and my point in bringing them up is to show just how quickly they’ve gone the way of the dinosaur. If I handed you one and said your images were on it, you’d probably laugh. Would you even be able to look at the photos?Among all the sophisticated computer equipment I own, I’d be at a dead end! I honestly think I’d be calling various imaging businesses around town, going through Google (not the phone book) page by page until I could find someone who has a floppy disc reader. And in ten years from now, I don’t think I’d have any success.

My point is, digital photos are risky business. Storage methods come and go, electronic devices crash and take data with them, and a rouge spill of water can destroy everything. It’s scary – and sad. In our digital age we rely on digital photos for so much, often without realizing that they’re so fragile.

 

What solves this problem? Physical photos, of course! I think prints and canvases (and my new Enhanced Print line, more to come on that very soon) are truly beautiful, in a way with which digital images just can’t compete. There’s something so wonderful and powerful about seeing a stunning enlargement of a favorite photo, and hanging it on your wall to see every day. Personally, for me, a beautiful photo, surrounded by a thick white mat, and finished with a classy black frame with just the right amount of detailing – gosh, it just does something to me inside. It’s timeless. I can’t get enough of it! In my ideal/future house, prints like that will be lining the walls! (Well, with a few exceptions of canvas gallery wraps. They’re my husband’s favorite, and I think they’re pretty great too.)

 

Of course you can argue that physical products are subject to fire/flood/any natural disaster, but the point is, you can look through your grandparents’ wedding album just as easily as you could have 50 years ago – and as you can in another 100 years. I think printed products are necessary, they’re arguably more important than their digital counterparts, and I’m not the only photographer/image-maker out there that’s concerned about an all-digital mindset. Will people be able to view the DVD of your wedding images in 50 years? Laptops (like the MacBook Air) are already being made without disc drives, and they’re getting more and more popular. USBs certainly aren’t guaranteed to stick around forever. So that’s why I encourage my clients to think about prints, canvases and books, and not just be content with the digital images.

 

Now, that being said – I still love digital photos. I really do. The up-side to this digital revolution is that storage methods are getting safer, sharing photos is getting easier, and there are plenty of fun ways that are emerging to use digital images (did you know you can make your own personalized stamps??). We recently had our photos taken by a fabulous photographer, and quite honestly, I wouldn’t have been nearly as interested in the session if she hadn’t made all the digital photos available for purchase. In fact, the images were included in the session fee! I knew I’d be getting them all! I was thrilled, and once we saw how great the photos all were, I wouldn’t have wanted to think about not having all the digital copies. We just don’t have the wall space to hang up every one, so that wouldn’t have made sense – but in some way, it just feels very satisfying to know that I have access to every single one of those images of me and my husband. That’s important to me! This is my family, and I want access to every one of those pictures! It’s as simple as that.

 

To take that one step forward, since I have creative control over my business, I want to run it in a way that makes sense to me. Therefore, I make sure to offer digital images, and I offer them at a price that (quite honestly) is well below the industry standard. I’m not ashamed to admit that (anymore). The price doesn’t mean that I value the photos less than other photographers value their work; I think they have all the value in the world, and my clients consistently tell me so. That’s not the reason behind my prices: more than anything, the reasoning is that I want my digital images to be accessible, to be attainable. I don’t want to price a DVD the same as a mortgage payment, or more (as some photographers do); simply because I value so highly giving my clients access to those images. Maybe that’s why the DVD has always been my most popular product. But for the above reasons, I don’t want it to be anyone’s ONLY purchase. I think there ought to be a balance between the digital and the physical! I don’t think they should be in some sort of fictional competition of “which is better” between them, because they’re SO different, and really, when you think about it, they serve altogether different purposes. At the end of the day, I want screensavers and backgrounds and Facebook photos, but I also want to physically see and touch my photos 50 years from now. Because if I know anything, it’s that I know I’ll still love photography then. And I’ll still love looking at photos of my family – and, of course, my dog.

 

I’d like to end this post with one of the images our photographer created, because for most of you, there’s no other way for you to see it!  :)

 

Kids and Kritters Parade at Pensacola Beach

February 13th, 2012

It was a bit cold out on Saturday morning, and some decidedly un-Florida-like weather threatened to rain us out, but the Kids and Kritters Parade at Pensacola Beach turned out to be a great success! And while spelling the word “critter” with a k hurts the Great Books major in me, I’m thrilled to share the photos with you!  Take a look…

 

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras german shepherd puppy

 

welsh corgi mardi gras parade pensacola beach kritter krawl

 

 

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras

 

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras

 

 

Pensacola Beach dogs pets parade Kritter Krawl

 

There were lots of “awwww”s as this little girl and her pup went along the parade route! Perhaps one from me as well.

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras dog in basket bicycle bike

 

 

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras soft coated Wheaten terrier

 

This handsome doberman is Hawk, one of the “mascots” of Best Paw Forward Dog Training!

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras doberman

 

These dogs had quite the ride…

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras

 

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras german shepherd

 

 

 

This little guy was a little too shy to look at me… he preferred to stick close to his mom.

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras puppy labrador lab shy dog

 

This guy is Frankie… he’s a pretty cool dude.

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras pit bull

 

Even cool dudes get tuckered out at parades.

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras pit bull

 

This gorgeous Afghan Hound’s name is Zoe. Aren’t her fur and costume beautiful?

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras afghan hound

 

 Tiki the welsh corgi came up to say hello after the parade!

Pensacola Beach dogs pets parade Kritter Krawl Mardi Gras welsh corgi

 

It was great to meet everyone there! We all survived the chilly temperatures together, haha! If you attended and don’t see your photos here, they’re in the main event gallery: http://proofs.allisonshamrell.com.

Have a great Paw-di Gras with your pups!

 

Another Beginning Photography Class!

February 10th, 2012

I know that several people missed out on my Beginning Photography classes in January. Well, if you were one of those people, I have good news for you! I’m doing it again!

 

DETAILS

~  Saturday, February 18 AND Saturday, February 25

~  At my house in Pace

~  3:00 pm

~  Wine and chocolate will be present

~  It’s gonna be FUN!

 

Bring your camera, your manual, ALL your questions, and something with which to take notes. We’ll be experimenting indoors and outdoors with the different settings on your camera. Dare I say – I think this class in particular will be EXTRA informative, because now I’ve taught several other classes and I have a better idea of the level of expertise most people have with their cameras. Basically – it’s very little – and that’s OKAY! That’s actually really great, because I can help stop you from developing bad habits, and show you the best practices of how to handle your camera and its (intimidating?) menu.

 

So, in case you missed the original blog post about my classes (where have you been?) I’ll include it below…

You’ll learn how to…

Give portraits that creamy, out-of-focus background

Freeze action instead of getting just a blur

Frame portraits for effective indoor and outdoor shooting

 

And more! While I have several things that are a “must” to discuss, my main goal is to answer all your questions and make sure you’re 100% more comfortable with that marvelous mechanical beauty that has the ability to capture gorgeous family memories! Don’t dread the manual modes on your camera; use them, embrace them, RELISH them! I promise you’ll love your photos so much more.

Note: this will not be a pet-oriented event. Although you know dogs are my favorite subject to photograph, and photos of them will likely serve as many in-class examples, the principles you’ll learn will be for general photography and applicable to any subject.

 

Class details:
~  Cost for attending: $59
~  Length of class: 2 hours, give or take. Really, just as long as everyone wants to keep learning!
~  Wine and chocolate will be present. Because I can’t think of a good reason why not.
~  A minimum of at least 4 people must attend for class to occur – and there is a maximum of 8! So… tell a friend, but hurry! (If you come AND bring a friend with you, I might have an extra surprise for you…)
~  If you don’t feel like you learned your money’s worth of information and handy tips, I’ll give you a refund. Seriously.

 

How to reserve your spot:
~ Call 850-696-7518
~ Email allison@allisonshamrell.com
~ Do either one of the above, but do it by Tuesday, February 14th! (Yes – Valentine’s Day!)

 

I really hope you consider making time in your schedule for this class. Learning a new skill doesn’t have to be incredibly difficult, and this particular skill is incredibly useful. You can take pictures that do more than document events – they’ll be photos that you’ll be proud of. I hope to hear from you soon!

 

I’m in the People Business ~ Pensacola Pet Photography by Allison Shamrell

February 1st, 2012

Like I mentioned in a previous post, earlier this month I spent three busy days at a photography conference called Imaging USA. During one of classes I attended, the speakers (Zach & Jody Gray) brought up an interesting quote:

“We’re in the people business serving coffee,
not the coffee business serving people.”

Guess who said this? The founder and chairman of Starbucks, Howard Schultz. And while we can debate about how successful that thought has been carried out in his business, I know for sure that it can be a fantastic principle for my business.

“I’m in the people business serving photography,
not the photography business serving people.”  – me!  Ha – look how quotable I am! (Sorry Mr. Schultz.)

One of the most simple and foundational things that I’ve done to improve my business this year is take a step back and think about everything from my clients’ point of view. I want to make sure I communicate well and keep people happy, of course, but there’s so much more to it than that. If I was in the market for a pet photographer – or really, any type of photographer – there are a few things I’d like to see.

~  that my photographer cares about me (and my pets, in this case)

~  that my photographer is proactive about communicating and can anticipate my desires, so I won’t have to ask for every little thing every step of the way

~  that my photographer goes above and beyond simply what they promised (to quote Zach & Jody: “If you give your customers exactly what you said you would, then you’ve failed!”)

~  that my photographer will be honest

~  that my photographer will be someone I’m happy – no, thrilled – to tell my friends about.

There’s more, of course, but that’s a short list of the things I’ve been thinking about recently. How I’ll go about satisfying these wishes is something you’ll know when you’re my client – I can’t just blog and give away all my secrets!! But suffice it to say I’ve been utilizing the Post Office more and more, and my slight obsession with HGTV is coming in handy. (Random? Yes… but you’re curious now mwahahaha!)

Another interesting thing about being in business as a sole proprietor is that while I’ve struggled to “look professional”, and have probably spent way too much time worrying about that, I always come back to the personal. Here’s another quote you might recognize before you read the credit:

Joe Fox: It wasn’t… personal.

Kathleen Kelly: What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you. But it was personal to me. It’s personal to a lot of people. And what’s so wrong with being personal, anyway?

Joe Fox: Uh, nothing.

Kathleen Kelly: Whatever else anything is, it ought to begin by being personal.

Of course, this is from You’ve Got Mail. I’ll tell you why this is one of my favorite movies of all time: for most of my adolescence and into college, my dream was to own my own bookshop. True story. And I still think it’d be simply wonderful! Think of it: dozens of shelves full of literary genius, books to make you laugh and cry, comfy chairs to peruse them in, obviously a shop dog would be involved (Bailey’s gonna have to start training for this), weekly discussion groups filled with critically-thinking people who want to get more out of their books, a whole building (or at least a big room) full of people who just LOVE books!

…. okay, can you tell I majored in Great Books in college?

Anyways, regardless of my past aspirations, the quote strikes me as overwhelmingly true today. While I can’t speak for big companies like Fox Books (coughcoughbarnesandnoblecough) small businesses are all about the personal, and any decision made otherwise is just not right; it just won’t work well. And there’s NOTHING wrong with that! Not a thing! I don’t know where America and all its efficiency and progress somewhere decided that to be successful and “businesslike”, you shouldn’t show people the person behind the business. Isn’t every business the way it is BECAUSE of the people behind it? Mine certainly is; my clients trust me to make certain decisions and keep various policies because we share similar taste. You wouldn’t ask a big corporation or a machine to give you a good client experience, because you can’t ever feel a strong connection to a company with which you haven’t had a person-to-person experience. Or at least I’m pretty sure that’s true. I mean, that’s why these companies hire spokespeople, but honestly, that’s no substitute.

So yes, business is personal. My business is an extension of myself. And I’m going to make sure that everything I do gives my clients the best possible personal experience they never even saw coming.

 

Because I can’t blog without including at least one picture: here’s Bailey, (halfway) sunning herself.

 

Hope you’re having a good day!

~ Dog Photography by Allison Shamrell in Pensacola, Florida ~

 


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Sneak Peek: Shelby & Gunther ~ Navarre Pet Photography by Allison Shamrell

January 30th, 2012

This fun session was a first for me in several ways, besides being the first on my calendar for 2012: it was the first time I’d seen a fountain of everlasting energy from something other than a labrador. It was the first time we visited my new favorite location – and I can’t disclose where it is! For clients’ eyes only, haha! But most surprisingly, this was the first time that the family added a new member in-between their pre-session consultation and the actual session! That’s right, the number of animals in this household increased by one over the past week, and they kept it under wraps from me until I arrived to see a tiny black cat in mom Jessica’s arms! Needless to say, it was a wonderful surprise! We were laughing about how Jessica has rescued almost all their pets, and she just “can’t say no” to a dog or cat who needs rescuing. And although it may make for a hectic household, I’m pretty sure the world is a better place for Jessica’s being in it.

 

So I’m going to do something a bit different with this Sneak Peek. As regular blog followers know, I usually post 3-4 photos of the subject(s) in question. But since this family has twice that many pets, how about one photo per animal? Sound fair? I think so.

 

We’ll start with the dogs: this is Shelby, the world’s most active 1-year-old standard poodle. She also emanates beauty; I think she’s a contender for most gorgeous dog EVER.

 

This is Gunter, Jessica’s little sweetheart.

 

This is Sushi, an old cat that Jessica has owned since her college days. Sushi wasn’t really in the mood to be photographed but I think we got a few cute ones!

 

These next two are Siamese cats, Simba & Sheba! Stunning creatures – I don’t know if I’ve ever met a Siamese before so it was a real treat to meet two! (“We are Siamese if you please…”) Simba is the one sitting up, and Sheba is the one whose nose I just had to get a close-up of, because it reminds me of a LION!

 

 

The Most Photogenic Cat Award goes to Otis. He made himself quite at home on the dining room table.

 

And last but not least, this is the newest addition, Ruby! She actually only has three legs – her from left one is missing – but she was in such a playful mood it couldn’t have mattered less. Here she is sandwiched between a chair back and its cushion, trying to get at me and my camera.

 

Jessica and Jon, I hope you had a great time on Saturday! Your photogenic animals have given me plenty of work in the meantime. See you soon!

 

 

~ Dog Photography by Allison Shamrell in Navarre and Pensacola, Florida ~

 
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