Me with my muse, Bailey!

About Allison Shamrell Photography:

Thanks for visiting my blog! My name is Allison, and I work in San Diego, CA, capturing the personalities of dogs and cats of all sizes & temperaments. I do photo sessions on location and in-studio, wherever my clients prefer! My photography style is natural, playful & soulful.

Here on my blog, I tell the stories of recent sessions and events. You might even find an insight or two into the behind-the-scenes side of my business! I hope you have fun looking around!

If you would like to receive a quick little email to let you know when I publish a new post, see the button at the bottom left of this page! Thanks! :)

619-357-6624  ~  Allison@AllisonShamrell.com  ~  3251 Adams Avenue, Suite C, San Diego, CA 92116

Officially Voted the Best Pet Photographer in San Diego, 2014-2016, by the San Diego A-List.

A Career in Pet Photography – My Advice for Aspiring Pet Photographers

I often receive emails from students asking about making a career out of pet photography. Some of them are in business school, others are in photography classes, and others are simply curious! I can’t blame them: it’s a great question, and I admire their forethought, especially since I certainly didn’t plan on becoming a pet photographer when I was a student. So I’d like to answer a few of the most common questions that I’m asked here in this blog post – so that aspiring pet photographers can learn about this spectacular career that I feel so lucky to have!

two dogs in a flower field
1. How long have you been a professional pet photographer?

As of today (May 2017), I’ve been a full-time pet photographer for 6 and a half years! I began in October of 2010, in Pensacola, Florida, and we moved to San Diego in 2013, which is where I’ve built my business ever since.

2. Why did you choose pet photography?

Because I love pets! Haha! Why else would you become a pet photographer?!

Seriously though, I fell in love with photography in college. I mostly shot sports back then, thanks to a field press pass via the student newspaper, but I also tried weddings/events/families/babies, etc. soon after graduating. Pet photography turned out be the perfect niche for me, since I love working with animals more than anything else.

advice for students

3. What kind of education/training did you get/need?

Photography is one of those interesting careers that doesn’t require any professional certifications. I don’t have to pass a bar exam like a lawyer, there’s nothing that says today I’m a photographer but yesterday I wasn’t. (On a side note, I think that’s why this industry is filled with so many part-timers, “weekend warriors” and shoot-and-burners. But that’s a discussion for another time!) So I didn’t “need” any education in the formal sense of the word. But I needed education in every other sense! I’m kind of an education junkie, to be honest with you. I’m constantly studying, and it’s not always about photography: marketing, workflow systems, lighting, posing… the list goes on! I took Photography 101 in high school to learn the basics of how a camera functions, and then worked for the student newspaper in college and learned shooting & editing techniques from my fellow photographers, so that’s about as “official” as my education ever was. Since then it’s been in-person workshops, online videos, conferences and the generous help of people who have gone before me. So to be perfectly honest I needed a LOT of training, but not in the traditional sense of the word. And practice – simply practicing my craft has been the best training possible. When I first started out, I shot as much as I possibly could, and no Photoshop tutorial could ever be more valuable than that.

aspiring pet photographers

4. What do you think is the most rewarding part of your job?

Oh my gosh – the families. The people I work with. Giving them something they wouldn’t have been able to create on their own is an AMAZING thing. I get to create artwork of the most difficult-to-photograph member of the family, someone’s best friend. That’s awesome! You see, before I started my business, I mostly shot sports (at that student newspaper I mentioned). And I went to a big sports school (Notre Dame!) so we LOVE our sports. But at the end of the day, I don’t think landing the front page of the sports section even comes close to capturing the spirit of a member of someone’s family. Dogs have an amazing zest for life, and powerful lessons to teach us humans – to stop and smell the roses, to enjoy life in the moment, to play more – and I think those lessons are worth so much more than an awesome touchdown shot. And when I present a finished album or canvas gallery wrap to my clients, and they start to cry and thank me for a portrait that captures the essence of a family member that won’t be here forever… it sometimes brings me to tears too. Don’t get me wrong – I love the adrenaline of capturing a touchdown or a slam dunk, and I always will – but it simply doesn’t compare to working with pets & families every day. This is an incredibly fulfilling job, more than I ever imagined before I started.

advice for pet photographers

5. Do you ever hire interns or assistants?

I have, absolutely! Running a business is a huge endeavor and I can often use a little help – but I have to be careful not to hire anyone at the detriment of a client’s experience. For example, I don’t use an assistant during my photo sessions, because I want to keep the experience intimate and minimize the distractions. But not all photographers feel that way; many successful pet photographers love to have assistants during shoots. At the moment I don’t use an assistant for anything, but that might change in the future!

6. Is this a full time job?

Hahahahahahahahahahahahaha! Yes.

advice for aspiring pet photographers

7. What is your favorite pet to photograph?

Dogs. :)

8. How much does this job pay?

That depends. (But if you’re doing it just for the money, you’re doing it for the wrong reasons.) When I first started out, I made less than minimum wage, since I didn’t know how to value my time or how to charge for my products & services. But that was acceptable to me at that point, since I loved starting this business and I relished the idea of working for myself. These days I make well more than minimum wage, which reflects the improvement I’ve made in my craft & my clients’ experience. Your photography business can make plenty of money, but don’t make the mistake of thinking that doing a shoot for $100 (for example) is $100 in raw profit. You haven’t accounted for your expenses, most notably the large percentage that the government claims in taxes. (Don’t get me started on that.) Sorry I can’t give you a straight answer on this one – it’s really up to you!

9. What do you do on a daily basis?

Oh man… so much. Every day is truly different. I might be shooting, editing photos, culling photos, ordering products, quality-checking products that have just been delivered, calling my lab to fix products that have any flaws on them, blogging (!), answering emails, making phone calls, planning events, prepping for events, making posts on social media, learning about effective social media strategies, keeping up with local businesses that I partner with, brainstorming new marketing avenues, checking the ROI of my current marketing, purchasing new supplies or backdrops for the studio, categorizing transactions for my accountant, making sure my bank accounts are in order, analyzing my spending, doing inventory, cleaning/organizing my studio, putting together a surprise or two for my clients, corresponding with those clients and planning their sessions, answering clients’ (and prospective clients’) questions, following up with new inquiries, developing my commercial photography portfolio, enhancing my website, making sure I’m on top of any industry trends/news… the list goes on!

pet photography advice

10. Do you have any advice for aspiring pet photographers?

Study business. I thought owning a photography business would be 90% photography and 10% business. Turns out, it’s the other way around. And you should really genuinely passionately LOVE animals! And also, I would be remiss if I didn’t mention that I just opened a pet photography education resource, with one of my best friends (and local “competition”!) that might prove useful if you’re actually in the beginning stages of starting your own pet photography business. It’s called Professional Pooch and we designed it to help other people turn their hobby/interest of pet photography into a full-time job, like we have!

11. What’s your greatest challenge in this field?

Oooh, that’s a good one. I’m an optimist and I don’t like to dwell on my struggles, and I don’t recommend that you do either – but I’ll answer the question for me personally. I’m challenged by the fact that there are only 24 hours in the day. I’n challenged by wanting to constantly outdo myself and produce better & better work. I’m challenged by the fact that I love my clients but I also value work-life balance. I’m challenged by the aspects of business I never thought I’d have to be an expert in – SEO, accounting, finding & sourcing the best products on the market (and sometimes creating those products myself when they don’t already exist). But I also consider myself very lucky to have a supportive family, a killer work ethic, and awesome clients that I really connect with. You have to take the challenges along with the helpful aspects, since they go hand-in-hand. And besides, what fun would this be if there weren’t a few obstacles along the way?

 

I hope this has been helpful for aspiring pet photographers, no matter where you live or where you’re at in your journey! Good luck! :)

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Allison Shamrell Pet Photography
Call: 619.357.6624 // Email: Allison@AllisonShamrell.com // Visit: 3251 Adams Avenue, Suite C, San Diego, CA 92116
San Diego's Best Pet Photographer, voted by the San Diego A-List 2014-2016
© Allison Shamrell Photography, 2016

First time here? You're on the blog! Visit the main website with Allison's portfolio & session info here: www.AllisonShamrell.com

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